Our leadership includes professionals with extensive experience, both in management consulting and in executive positions across various sectors
Andreas Mirow
Managing Partner
Leads strategy, sales and performance improvement projects in several B2B and B2C industries
Previously partner at McKinsey & Company, responsible for the Rio de Janeiro office, and senior executive at Aracruz Celulose
Master in Production Engineering (Technical University of Berlin) and Master's in Technology Management (USA) - Fulbright Scholar
Recent studies
Developed the expansion strategy for a metallurgy and mining company.
Developed the go-to-market strategy for a leading pulp and paper company.
Led the maintenance transformation program for a leading steel company.
Assisted a leading oil and gas company in defining its procurement strategy.
Conducted cost reduction programs in the harvesting area for two major Brazilian pulp and paper companies.
Developed a forestry strategy for a leading pulp and paper company.
Developed a wood supply strategy for a leading pulp and paper company.
Conducted sector mapping to identify acquisition targets in industrial services.
Developed an organizational, governance and succession plan for a paper company.
Professional background
McKinsey & Company – Principal
Aracruz Cruz – Senior Manager
Educational background
Master's in Production Engineering (Technical University of Berlin)
Master's in Technology Management (USA) - Fulbright Scholar
Other
Born in Rio de Janeiro, where he lives with his wife, and a keen sailor
Felipe Diniz
Partner
Partner at Mirow & Co., with 18 years of strategy consulting in capital-intensive sectors
Works in strategic planning, innovation, cost reduction, corporate finance and organization, with a focus on energy and oil & gas
PhD in Economics from the University of Chicago. Previously at Monitor Deloitte, Schlumberger Business Consulting and McKinsey & Company
Recent studies
Natural gas competitiveness index by segment and consumption bracket at four state distribution companies in Brazil's Northeast, against LPG, diesel, fuel oil, ethanol and gasoline
Cost-to-serve model with 13 value levers in price formation, for the pricing and portfolio review of a national LPG distribution company
Identification of efficiency and cost reduction opportunities at an oil and gas company
Business case for the construction of a ship repair yard in Brazil
Innovative business model for a major Brazilian insurance company
Organizational structure and corporate governance for a leading metallurgy company in Brazil
State economic competitiveness, business environment and cluster strategies for the State of Rio de Janeiro
New business model and innovation ecosystem for a higher education institution
Professional background
Monitor Deloitte – Strategy Director
Schlumberger Business Consulting – Senior Engament Manager
Extensive experience in strategic consulting and innovation, focusing on corporate strategy projects, innovation management, creation and implementation of disruptive business logics
CEO and Managing Partner of IMP Consulting (Innovative Management Partner) and Professor of Business Model Innovation at the University of Bremen (Germany)
He has already published the books "Digital Disruption", the German edition of "Innovator's Dilemma" and his most recent bestseller "Open Strategy"
Recent studies
Identification of new businesses, based on the real competencies of the companies, designing appropriate business logics and market entry/partnerships in various industries, such as: energy and utilities, chemical industry, construction, consumer goods and services.
Design of future visions/trend radars and resulting implications for R&D and product portfolio in various industries.
Analysis of existing business logics (Business Logic Check) and design of new unique, coherent and sustainable logics in various industries.
Definition of target areas for innovation, organizational structures and processes, identification of capability gaps in numerous industries.
Professional background
Head of Strategy/VP at Cell Network / Cell Consulting
Partner and head of the strategy and organization practice at Arthur D. Little
Senior Partner and member of the Board of Directors at Malik Management
Educational background
Degree in Production Engineering and Business Administration by the University of Karlsruhe and Mannheim
Researcher at the University of St. Gall (CH), University of Innsbruck (AT) and University of California, Berkley (USA).
Other
Publishes extensively on strategy, innovation management and disruptive innovations (Harvard Business Review, Sloan Management Review, Journal of Production Economics, etc.) and has already written 3 books
Renato Alvarenga
Senior Advisor
Focus on strategy, new business development, innovation and organizational enhancement in the energy, services, basic industry, fertilizer and technology sectors
Held various executive and management positions within companies of the Endesa/Enel Group.
Previously project manager at McKinsey & Company
Recent studies
Supported a prominent group in the Brazilian electricity sector in designing its innovation system and trend radar
Developed a business plan for charging electric vehicles for a power generation company
Designed and implemented the organizational structure of a Brazilian electricity holding company (generation and distribution) and defined its corporate governance model.
Developed a photovoltaic distributed generation business plan for a major Brazilian player
Designed/implemented an individual performance monitoring program for a European utility company
Created an M&A strategy to accelerate the growth of an industrial services company
Developed the growth strategy for a mining and fertilizer company
Supported a fuel distribution client in developing its commercial strategy and organization
Assisted a technology company in optimizing its organization for growth
Professional background
CAM (Endesa Group) – VP of sales and logistics + VP of business development
Endesa Group distribution companies (Brasil and Chile) – loss prevention, commercial and innovation manager
McKinsey – Senior Engagement Manager
Educational background
MBA – Tepper School (Carnegie Mellon University)
Degree in Civil Engineering – UnB
Other
Poet, pilot and contemporary dancer
Raoni Morais
Senior Expert
More than 10 years experience in strategy projects for capital-intensive sectors, especially energy
Previously worked for the strategic consultancies Schlumberger Business Consulting and Catavento, and managed the infrastructure projects for the Rio2016 Olympic Games.
Graduated in engineering from IME/RJ, posseses a master's degree in Renewable Energies (Universitat de Barcelona) and in Energy Planning (UFRJ).
Recent studies
Developed and conducted the strategic planning for a company in the natural gas sector.
Identified, detailed and prioritized growth opportunities and portfolio diversification for a company in the natural gas sector.
Created scenarios for the electric vehicle market in Brazil and developed business models for recharging infrastructure.
Designed the strategy for establishing a paper production unit.
Developed the strategy for monetizing natural gas in the northern region of Brazil, including production scenarios, analysis of flow alternatives and demand mapping
Planned the implementation of Open Banking Brazil with support for the Governance Structure - Secretariat and Administrative Layer
Developed and implemented a commercial excellence and pricing optimization model for a fertilizer producer
Professional background
Catavento Consultoria – Consultant
Integrating Consortium for Rio2016 Games infrastructure works – Project coordinator
Schlumberger Business Consulting – Business analyst
Educational background
Master in Renewable Energies (Universitat de Barcelona)
Master in Energy Planning (COPPE/UFRJ)
Civil engineer by the Military Engineering Institute (IME/RJ)
Other
Author of publications such as "Prospects for electric vehicles", "Geopolitics of O&G in Latin America", "Cities of the Future" among others
João Daniel Ramos
Engagement manager
João Daniel Ramos is a consultant at Mirow & Co. in the São Paulo office
Serves clients in sectors such as automotive, pulp & paper, education, and energy
Works on a wide range of topics, primarily in strategy, logistics, marketing, and operational efficiency
Recent studies
Supported a major company in the pulp & paper sector in determining the best location for a new industrial facility
Led the transformation of the spare parts operation for a large company in the automotive sector, which involved relocation and outsourcing of personnel
Assessed the United States and European markets for the entry of a pulp & paper company with a new product
Evaluated strategies for entering the natural gas market for a major company in the energy sector
Conducted inventory optimization for production parts in a large automotive company
Mapped opportunities to increase value generation for a multinational in the electric energy sector by optimizing regulatory revenue
Assessed the opportunity to optimize spare parts inventory for a large company in the automotive sector
Professional background
Kumon Institute of Education — Head of Marketing and Operations
Previous roles at Petrobras, HSBC and Dexco
Educational background
Master’s degree in administration from FECAP (São Paulo)
Degree in applied mathematics from the Federal University of Paraná
Other
Tennis, football (soccer), and traveling, especially to explore the “off-the-beaten-path” side of destinations
Elmar Gans
Senior Expert
Focuses on business strategy, commercial excellence and S&OP
Large experience in industrial clients, automotive, food & beverage and fuel distribution
Worked for 7 years at McKinsey & Company, as a member of the Munich, New Delhi and Rio de Janeiro offices. Has a PhD in Business Administration (WHU - Germany) and MBA (Ludwig - Germany)
Recent studies
Development of a new strategy for a fintech
Design of a new subscription club business for a leading retail company
Redesign of the organizational structure for one of Brazil's largest logistics companies
Design of a new pricing strategy for a large industrial company
Outsource of industrial and service units for a multinational industrial player
Design of a new go-to-market model for the SME segment at one of Brazil's leading financial institutions
Identification of supply chain and S&OP optimization opportunities at a chemical products company
Sales, supply and production coordination for a large automotive company
S&OP redesign for a large automotive company
Design and implementation of a transformation program for the Brazilian operation of a multinational industrial company
Professional background
McKinsey & Company
Rothschild
Educational background
Doctorate in Business Administration - WHU Otto Beisheim School of Management (Alemanha)
MSc Business Administration – LMU Munique (Alemanha)
Other
He lives in Rio de Janeiro with his wife, two children and a dog