Leads strategy, sales and performance improvement projects in several B2B and B2C industries
Previously partner at McKinsey & Company, responsible for the Rio de Janeiro office, and senior executive at Aracruz Celulose
Master in Production Engineering (Technical University of Berlin) and Master's in Technology Management (USA) - Fulbright Scholar
Recent studies
Developed the expansion strategy for a metallurgy and mining company.
Developed the go-to-market strategy for a leading pulp and paper company.
Led the maintenance transformation program for a leading steel company.
Assisted a leading oil and gas company in defining its procurement strategy.
Conducted cost reduction programs in the harvesting area for two major Brazilian pulp and paper companies.
Developed a forestry strategy for a leading pulp and paper company.
Developed a wood supply strategy for a leading pulp and paper company.
Conducted sector mapping to identify acquisition targets in industrial services.
Developed an organizational, governance and succession plan for a paper company.
Professional background
McKinsey & Company – Principal
Aracruz Cruz – Senior Manager
Educational background
Master's in Production Engineering (Technical University of Berlin)
Master's in Technology Management (USA) - Fulbright Scholar
Other
Born in Rio de Janeiro, where he lives with his wife, and a keen sailor
Elmar Gans
Managing Partner
Focuses on business strategy, commercial excellence and S&OP
Large experience in industrial clients, automotive, food & beverage and fuel distribution
Worked for 7 years at McKinsey & Company, as a member of the Munich, New Delhi and Rio de Janeiro offices. Has a PhD in Business Administration (WHU - Germany) and MBA (Ludwig - Germany)
Recent studies
Development of a new strategy for a fintech
Design of a new subscription club business for a leading retail company
Redesign of the organizational structure for one of Brazil's largest logistics companies
Design of a new pricing strategy for a large industrial company
Outsource of industrial and service units for a multinational industrial player
Design of a new go-to-market model for the SME segment at one of Brazil's leading financial institutions
Identification of supply chain and S&OP optimization opportunities at a chemical products company
Sales, supply and production coordination for a large automotive company
S&OP redesign for a large automotive company
Design and implementation of a transformation program for the Brazilian operation of a multinational industrial company
Professional background
McKinsey & Company
Rothschild
Educational background
Doctorate in Business Administration - WHU Otto Beisheim School of Management (Alemanha)
MSc Business Administration – LMU Munique (Alemanha)
Other
He lives in Rio de Janeiro with his wife, two children and a dog
Felipe Diniz
Partner
Extensive experience in strategy, innovation, market analysis, organizational restructuring and governance
15 years of experience in capital-intensive sectors, especially in energy
Previously worked at Monitor Deloitte, Schlumberger Business Consulting and McKinsey & Company. Has a PhD in Economics (University of Chicago) and master's in economics (FGV-RJ)
Recent studies
Building scenarios for the electric vehicle market in Brazil and developing a charging solution
Strategic planning support for an electricity transmission company
Strategic planning support for a gas pipeline operating company
Support for the design of a new customer journey for an LPG distribution company
Support for strategic planning and definition of innovation strategy for technology company
Development of a manpower planning model for a power generation company
Capital project assessment for a power generation company
Development of an innovative business model for a major Brazilian insurance company
Strategic planning support for a natural gas distribution company
Professional background
Monitor Deloitte – Strategy Director
Schlumberger Business Consulting – Senior Engament Manager
Extensive experience in strategic consulting and innovation, focusing on corporate strategy projects, innovation management, creation and implementation of disruptive business logics
CEO and Managing Partner of IMP Consulting (Innovative Management Partner) and Professor of Business Model Innovation at the University of Bremen (Germany)
He has already published the books "Digital Disruption", the German edition of "Innovator's Dilemma" and his most recent bestseller "Open Strategy"
Recent studies
Identification of new businesses, based on the real competencies of the companies, designing appropriate business logics and market entry/partnerships in various industries, such as: energy and utilities, chemical industry, construction, consumer goods and services.
Design of future visions/trend radars and resulting implications for R&D and product portfolio in various industries.
Analysis of existing business logics (Business Logic Check) and design of new unique, coherent and sustainable logics in various industries.
Definition of target areas for innovation, organizational structures and processes, identification of capability gaps in numerous industries.
Professional background
Head of Strategy/VP at Cell Network / Cell Consulting
Partner and head of the strategy and organization practice at Arthur D. Little
Senior Partner and member of the Board of Directors at Malik Management
Educational background
Degree in Production Engineering and Business Administration by the University of Karlsruhe and Mannheim
Researcher at the University of St. Gall (CH), University of Innsbruck (AT) and University of California, Berkley (USA).
Other
Publishes extensively on strategy, innovation management and disruptive innovations (Harvard Business Review, Sloan Management Review, Journal of Production Economics, etc.) and has already written 3 books
Renato Alvarenga
Senior Advisor
Focus on strategy, new business development, innovation and organizational enhancement in the energy, services, basic industry, fertilizer and technology sectors
Held various executive and management positions within companies of the Endesa/Enel Group.
Previously project manager at McKinsey & Company
Recent studies
Supported a prominent group in the Brazilian electricity sector in designing its innovation system and trend radar
Developed a business plan for charging electric vehicles for a power generation company
Designed and implemented the organizational structure of a Brazilian electricity holding company (generation and distribution) and defined its corporate governance model.
Developed a photovoltaic distributed generation business plan for a major Brazilian player
Designed/implemented an individual performance monitoring program for a European utility company
Created an M&A strategy to accelerate the growth of an industrial services company
Developed the growth strategy for a mining and fertilizer company
Supported a fuel distribution client in developing its commercial strategy and organization
Assisted a technology company in optimizing its organization for growth
Professional background
CAM (Endesa Group) – VP of sales and logistics + VP of business development
Endesa Group distribution companies (Brasil and Chile) – loss prevention, commercial and innovation manager
McKinsey – Senior Engagement Manager
Educational background
MBA – Tepper School (Carnegie Mellon University)
Degree in Civil Engineering – UnB
Other
Poet, pilot and contemporary dancer
Marcelo Soares
Associate Partner
Extensive knowledge in strategy, sales, pricing, market analysis and organizational restructuring
Experience in diverse industries, including energy, manufacturing, education and agribusiness
Previously a partner at Monitor Deloitte (São Paulo)
Recent studies
Strategic planning for an auto parts distributor
Strategic planning for a publisher of textbooks and teaching solutions
Strategic planning for a real estate developer and construction company
Redesign of the go-to-market strategy of one of Brazil's leading animal health companies
Go-to-market strategy redesign for one of Brazil's leading surgical prosthesis companies
Organizational redesign for a network of basic education schools
Organizational redesign for one of Brazil's leading agricultural nutrition companies
Study of the biogas and natural gas distribution markets in Argentina and Brazil for a Japanese company
Innovation in drug delivery technologies for a Brazilian pharmaceutical company
Professional background
Monitor Deloitte – Strategy & Business Design Lead Partner
Experience in strategy, organization, marketing, M&A, operations, cost reduction, supply chain and pricing
Experience in various industries, including energy, education, sustainability, retail, among others
Previously worked for consumer goods multinationals Unilever and Procter & Gamble
Recent studies
Design of an ESG strategy for a major national player in the agricultural inputs sector
Structure of a new business in Decarbonization Solutions for a global environmental services company
Support of an investment decision for industrial assets of a major global pulp and paper producer
Definition of a growth strategy for a pioneering company in an emerging segment of the environmental services market
Commercial due diligence for a potential acquisition target in the tourism and entertainment sector
Development of forestry strategy for integrated global player for growth in South America
Design of an operating strategy for a technology client in the Open Banking ecosystem
Preparation of a business case for a new energy product for a global telecommunications infrastructure player
Support to the implementation of Open Finance in Brazil
Professional background
Procter & Gamble – Financial Planning and Analysis Manager for different product categories in Latin America
Unilever – Internship in the areas of Brand Development and Market Planning and Intelligence
Educational background
Bachelor of Business Administration by Universidade de São Paulo (USP)
Other
Amateur barista
Passionate about history and literature
First-time father
Lucas Santiago
Associate Partner
Extensive experience in strategy, operations and supply chain projects, marketing and sales, among others
Experience in projects in the energy, O&G, construction and infrastructure, pulp and paper, and agribusiness sectors
He was previously Director of Private Equity at Pátria Investimentos, Director of Strategy at AGCO Corporation and Project Manager at Booz & Company
Recent studies
Led an extensive supply chain transformation program at an automotive company, focusing on S&OP process improvements, inventory reduction, review of administrative processes and make vs. buy decisions.
Implemented improvements in the Supplies area of a chemical company, reducing purchasing costs for production materials, optimizing logistics costs and internalizing operations.
Reviewed commercial processes for a gas company and designed the entire landscape of systems that support the customer journey and digitalization of the commercial experience.
Structured back-office processes (finance, HR, purchasing, etc.) at a fund-invested company.
Led organizational restructuring in the machinery and equipment industry
Implemented a profitability improvement program in the machinery and equipment industry with a focus on pricing and portfolio review, optimizing purchasing costs and reviewing the manufacturing footprint
Structured a market access strategy for a chemical pesticides and seeds company
Professional background
Pátria Investimentos – Director of Transformation
AGCO – Director of Strategy and New Business South America
Booz & Company – Engagement Manager
Educational background
Master of Business Administration – University of Michigan
Degree in Chemical Engineering - UNICAMP
Other
Marathon runner
Michael Munch
Associate Partner
Expertise in strategy, finance, pricing, advanced analytics and digitalization projects
More than 12 years experience in finance at the multinationals Dell and Stanley Black & Decker, where he served as CFO for the German, Austrian and Swiss regions
Previously a consultant at McKinsey & Company in São Paulo
Recent studies
Support for multidisciplinary supply chain management and S&OP at a truck manufacturer.
Support in designing a performance plan in the wood industry.
Design of an IT systems structure for the implementation of a new customer journey in the energy sector.
Support for post-merger integration between companies in the means of payment industry.
Design of a new agile organizational structure for an IT company
Support for Central Bank and banks engaged in the implementation of Open Banking in Brazil
Development of a corporate strategy for a company in the forestry sector
Professional background
StanleyBlack&Decker – CFO Germany & Alpine
Dell – Senior Controller
McKinsey – Business Analyst
Educational background
MSc in Economics – London School of Economics (LSE)
Degree in Economics – Universität zu Köln
Other
Runner and cooking enthusiast
Raoni Morais
Senior Expert
More than 10 years experience in strategy projects for capital-intensive sectors, especially energy
Previously worked for the strategic consultancies Schlumberger Business Consulting and Catavento, and managed the infrastructure projects for the Rio2016 Olympic Games.
Graduated in engineering from IME/RJ, posseses a master's degree in Renewable Energies (Universitat de Barcelona) and in Energy Planning (UFRJ).
Recent studies
Developed and conducted the strategic planning for a company in the natural gas sector.
Identified, detailed and prioritized growth opportunities and portfolio diversification for a company in the natural gas sector.
Created scenarios for the electric vehicle market in Brazil and developed business models for recharging infrastructure.
Designed the strategy for establishing a paper production unit.
Developed the strategy for monetizing natural gas in the northern region of Brazil, including production scenarios, analysis of flow alternatives and demand mapping
Planned the implementation of Open Banking Brazil with support for the Governance Structure - Secretariat and Administrative Layer
Developed and implemented a commercial excellence and pricing optimization model for a fertilizer producer
Professional background
Catavento Consultoria – Consultant
Integrating Consortium for Rio2016 Games infrastructure works – Project coordinator
Schlumberger Business Consulting – Business analyst
Educational background
Master in Renewable Energies (Universitat de Barcelona)
Master in Energy Planning (COPPE/UFRJ)
Civil engineer by the Military Engineering Institute (IME/RJ)
Other
Author of publications such as "Prospects for electric vehicles", "Geopolitics of O&G in Latin America", "Cities of the Future" among others
Mariana Nakagawa
Engagement Manager
Experience in strategic planning, logistics, process optimization and implementation
7 years experience in strategic consulting, mainly in the automotive, financial, logistics and retail sectors
Previous experience in the chemical engineering and sustainability sector
Recent studies
Assessed outsourcing after-sales logistics for a major automotive player's new facility.
Conducted a study of data intelligence solutions in the Brazilian real estate sector market.
Managed negotiations with shipowners for container terminal operations.
Managed the implementation of Open Banking in Brazil, overseeing working groups and providing support to the deliberative council.
Assessed the impact of Open Banking on a digital wallet company, with regulatory aspects and business opportunities
Developed an international roll-out strategy for a new rehabilitation clinic business for a pharmaceutical player
Redefined the growth strategy of a parking company
Optimized the process of opening service stations and franchises for a major fuel distributor
Professional background
EBP – Chemical Engineering
Braskem – Internship
Educational background
Chemical Engineering – Escola Politécnica da Universidade de São Paulo
Other
Find the balance between a spinning class and a gelato
Lucas Duarte
Engagement Manager
Experience in strategy, innovation, pricing and S&OP projects
Delivered projects in the technology, automotive, education, O&G, financial services and energy sectors
Previous experience in the financial market with Macroeconomic Research at Bradesco BBI
Recent studies
Prepared strategic planning and defined innovation strategy for a prominent Brazilian technology group.
Restructured and implemented a new pricing strategy for a truck manufacturer.
Structured the expansion plan for the public school network in a large Brazilian state.
Defined and implemented a new pricing model for credit agreements based on customer risk for B2B banks.
Evaluated investment opportunities in new businesses for a gas pipeline operator
Mapped and prioritized levers to unlock the full potential of a legaltech company
Optimized imported material logistics flows for a truck manufacturer
Assessed investment opportunities in Open Banking solutions for a major financial player
Developed a trend radar for a power transmission company
Professional background
Bradesco BBI – Macroeconomic Research (Brazil / Latam)
Educational background
Bachelor of Economics – EESP/FGV
Postgraduate in Data Science – EESP/FGV
Other
Pianist, amateur cook, eclectic reader and theater lover
Giulia Turcato
Engagement Manager
Extensive experience in strategy, sales and commercial excellence, marketing and innovation
Experience across various industries, including financial services, pulp and paper, energy and environmental services
Previously worked for Strategy& (formerly Booz & Company)
Recent studies
Structured a new business dedicated to decarbonization solutions for a global environmental services company.
Desgined a strategy for operating in the Open Banking ecosystem for a company in the financial sector
Conducted commercial due diligence on potential acquisition targets in the tourism and entertainment sector.
Supported the commercial transformation and pricing optimization efforts of a retail bank.
Designed a new subscription club business to monetize a digital portfolio
Prepared a carve-out strategy for a sports club
Designed an M&A strategy to accelerate the growth of an industrial services company
Designed a new customer journey for an LPG distribution company
Evaluated the impact of Open Banking on a digital wallet company
Studied the pulp and paper market in South America for a global player in the sector
Strucutured the strategic planning of an electricity transmission company
Professional background
Strategy& (formerly Booz & Company) - Associate
Educational background
Degree in Economics from Fundação Getulio Vargas – EESP/FGV - São Paulo
Other
Runner and chocoholic
Lucas Macedo
Engagement Manager
Experience in S&OP projects, make vs. buy decisions and implementation
Worked on projects in the financial services, logistics, automotive and environmental services sectors
Previously worked for the strategy consultancy BCG and the equity research team at Goldman Sachs
Recent studies
Support for an automotive company in adapting and implementing a new S&OP strategy
Support in the decision to outsource production lines for an automotive company
Review of strategy and project portfolio for an environmental services company
Complete review of pricing policies and methodology for a logistics company
Support for the implementation of the new Brazilian Open Banking framework at a bank
Professional background
Boston Consulting Group
Goldman Sachs LatAm Equity Research
Educational background
Degree in Aeronautical Mechanical Engineering - ITA
Other
Fond of cooking and the world of wine
Marcelo Massarente
Senior Advisory Partner
Extensive industry experience, focusing on pulp and paper, metals & mining, cement, agribusiness and other sectors
Led dozens of projects on topics such as strategy, performance improvement and M&A, in Latin America, the USA and Europe
Previously partner at Bain & Company, in São Paulo/SP, where he worked for 21 years
Recent studies
Developed a wood cost optimization program for a company in Uruguay
Led post-merger integration with a focus on cost synergies between the two largest pulp producers in Brazil
Defined full cash cost optimization potential for a pulp leader in Brazil
Developed the first budget for a new pulp company in Brazil during the plant's start-up phase
Developed a complete cost transformation program for the world's largest open-pit coal mine in Colombia
Developed a complete cost transformation program for a gold producer in Brazil
Led a value creation agenda program for several metals companies of a large Brazilian industrial group