Embedded Finance and the "Fintechification" of Retail
The evolution of Banking as a Service (BaaS), coupled with regulatory changes and consumer behavior, is redefining the landscape of financial products offerings. This movement has not only expanded the portfolio of products but has also led companies from various sectors to adopt embedded finance solutions, transforming them into true fintechs.
In this article, we identify key characteristics that can position companies as frontrunners in this movement. We highlight the benefits for both businesses and customers, emphasizing how this change can be a valuable source of competitive advantage.
Furthermore, we address crucial elements to be considered in building a robust offering of embedded finance. Grasping these elements is essential for organizations to strategically position themselves and fully capitalize on the opportunities in this new landscape.